Hello!

My name is Frank C Jones
I have been building the web for over 25 years. I teach at universities, speak at conferences, and offer private consulting services. My work is focused on leveraging technology for business growth.

WordPress Management

OptSus Marketing is my business for building and maintaining WordPress websites.

Travel

I have been exploring eastern North Carolina and sharing the places I find on ENC Explorer.

Tiny Houses

Minimalism and sustainability have drawn me into tiny houses and gardening.

Code Mentor

I'm building my profile on Codementor. This means you can get a lower rate on consulting when you book through this link.
See what I write about

My Articles

Blog
Health & Fitness
Intentional Living
Marketing
Modern Wealth: How I Merged Classic Investment Wisdom with Crypto and Philanthropy for Financial Freedom

In my ongoing exploration of personal finance, I've delved deep into the principles outlined in JL Collins’s "The Simple Path to Wealth." This book has become a cornerstone of my financial philosophy, offering a blueprint for navigating the complexities of investing and achieving financial independence. However, as we stand at the crossroads of a rapidly […]

The Rooted Freedom Way: A Framework for Goals with Freedom and Purpose

New Year’s resolutions are infamous for their failure rates. Most of them don’t make it past February, leaving many of us feeling frustrated, unmotivated, and defeated. I’ve been there—starting the year with grand ambitions, only to lose momentum as the days pass and life gets in the way. But over time, I realized something fundamental: […]

A Glimpse into "Stealing Fire"

In "Stealing Fire," authors Steven Kotler and Jamie Wheal explore an electrifying premise: the potential of altered states of consciousness not just for personal enlightenment, but as a tool for radically enhancing performance and transforming lives. The book delves into how individuals and organizations harness these states through technology, psychedelics, flow psychology, and extreme sports, […]

How Ultralearning Transformed My SEO Skills

In today's fast-paced world, the ability to learn efficiently and effectively is crucial. Recently, I revisited my approach to self-directed learning through Scott H. Young's book, "Ultralearning: Master Hard Skills, Outsmart the Competition, and Accelerate Your Career." Despite having over 25 years of experience in building websites and providing digital marketing services, this book offered […]

Transform Your Business with These Proven Customer Insights from 'The Brain Audit'

Recently, I delved into Sean D'Souza's insightful book, "The Brain Audit." It's a brilliant guide that dives into understanding customer decision-making. The core premise revolves around seven critical steps that customers go through before making a purchase: The Problem, The Solution, The Target Profile, The Objections, The Testimonials, The Risk Reversal, and The Uniqueness. These […]

Revolutionizing Marketing Strategy: Unpacking Seth Godin's Game-Changing Insights

As we journey through the ever-evolving landscape of the digital marketplace, understanding the bedrock principles of effective marketing is crucial. Seth Godin's "This is Marketing" has served as a lighthouse for me, guiding through the complexities of engaging customers, building brands, and creating meaningful value in a crowded space. This book isn't just a read; […]

Unlocking Time's Mysteries: How "The Order of Time" Redefines Our Universe and Existence

In the vast expanse of literature exploring the mysteries of the universe, few books manage to blend the profound complexities of theoretical physics with the existential nuances of human experience quite like Carlo Rovelli's "The Order of Time". As an astrophysicist renowned for his contributions to the field of quantum gravity, Rovelli embarks on a […]

Unlocking Success: Beyond 'Who You Know' to 'Who Knows Your Worth

In the labyrinth of professional success, the age-old adage "it's not what you know, but who you know" often echoes, but I've stumbled upon a variation that digs deeper and truly resonates with me. "Furthermore, it's who you know that knows you know what you know. You know?" This quirky, extended version not only highlights […]

Embracing the Uncomfortable: How Radical Honesty Transforms Relationships & Boosts Authenticity

Hello, dear readers! It's me, Frank, and if you've been following my musings for a while, you know I'm all about cutting through the fluff to get to the heart of matters. I often say, "I prefer to upset you right up-front," which might seem a bit jarring at first. But let me tell you, […]

Embracing Failure: How Making Innovative Mistakes Can Lead to Unprecedented Success

In both my personal and professional life, I've always held a guiding principle close to my heart: "I strive to make new, and innovative, mistakes." This mantra is more than just a quirky saying; it's a reflection of my deep-seated belief in the importance of learning, growing, and evolving through the experiences life throws our […]

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The Rooted Freedom Way: A Framework for Goals with Freedom and Purpose

New Year’s resolutions are infamous for their failure rates. Most of them don’t make it past February, leaving many of us feeling frustrated, unmotivated, and defeated. I’ve been there—starting the year with grand ambitions, only to lose momentum as the days pass and life gets in the way. But over time, I realized something fundamental: […]

A Glimpse into "Stealing Fire"

In "Stealing Fire," authors Steven Kotler and Jamie Wheal explore an electrifying premise: the potential of altered states of consciousness not just for personal enlightenment, but as a tool for radically enhancing performance and transforming lives. The book delves into how individuals and organizations harness these states through technology, psychedelics, flow psychology, and extreme sports, […]

Unlocking Time's Mysteries: How "The Order of Time" Redefines Our Universe and Existence

In the vast expanse of literature exploring the mysteries of the universe, few books manage to blend the profound complexities of theoretical physics with the existential nuances of human experience quite like Carlo Rovelli's "The Order of Time". As an astrophysicist renowned for his contributions to the field of quantum gravity, Rovelli embarks on a […]

Embracing Failure: How Making Innovative Mistakes Can Lead to Unprecedented Success

In both my personal and professional life, I've always held a guiding principle close to my heart: "I strive to make new, and innovative, mistakes." This mantra is more than just a quirky saying; it's a reflection of my deep-seated belief in the importance of learning, growing, and evolving through the experiences life throws our […]

Embracing 'Not My Problem': The Modern Mantra for Personal Peace and Boundaries

In our fast-paced world, where the lines between personal accountability and external burdens often become indistinct, the quest for a guiding principle to navigate through life’s complexities is more crucial than ever. Among the vast array of philosophical insights and age-old wisdoms that have been offered to steer us through life’s ups and downs, there […]

Deep Work in Practice: Boosting Productivity and Focus in Digital Marketing

In our ever-evolving digital landscape, the ability to focus deeply and produce high-quality work is becoming both increasingly challenging and valuable. This is the central premise of Cal Newport's insightful book, "Deep Work," which I recently had the pleasure of exploring. I found the principles of "Deep Work" particularly resonant, offering a fresh perspective on […]

Investment Diversification

The most obvious form of investment diversification that most people think about is related to their finances. You may be diversified in your stock portfolio or you may own different asset classes, like stocks and real estate. However, I have a much broader way that I approach investment diversification in my business, savings, exercise, and […]

Seasonal Climate Change

In my garden and near the river, the impact of seasonal climate change can be seen. We have had two significant, but not devastating, floods in this neighborhood over the past year. My neighbors, who have lived here for decades, say that this type of flooding typically happens ever few years. Seeing these water levels […]

Spring Projects

It's only the second week of February and I'm already working on a long list of projects to kick off the new year. These are related to my business, my home, and my garden. All of these tasks will be completed, of moved into a maintenance routine, by the middle of April. Business Spring Projects […]

Pandemic Gardening

At the end of 2019, I purchased a home on 1.3 acres in Greenville, NC. Since Barbie is attending graduate school at ECU, we had been paying rent for a townhouse near the college. This new home only moved us 10 minutes further from the school and the mortgage was only $50 more than our […]

Modern Wealth: How I Merged Classic Investment Wisdom with Crypto and Philanthropy for Financial Freedom

In my ongoing exploration of personal finance, I've delved deep into the principles outlined in JL Collins’s "The Simple Path to Wealth." This book has become a cornerstone of my financial philosophy, offering a blueprint for navigating the complexities of investing and achieving financial independence. However, as we stand at the crossroads of a rapidly […]

The Rooted Freedom Way: A Framework for Goals with Freedom and Purpose

New Year’s resolutions are infamous for their failure rates. Most of them don’t make it past February, leaving many of us feeling frustrated, unmotivated, and defeated. I’ve been there—starting the year with grand ambitions, only to lose momentum as the days pass and life gets in the way. But over time, I realized something fundamental: […]

Unlocking Time's Mysteries: How "The Order of Time" Redefines Our Universe and Existence

In the vast expanse of literature exploring the mysteries of the universe, few books manage to blend the profound complexities of theoretical physics with the existential nuances of human experience quite like Carlo Rovelli's "The Order of Time". As an astrophysicist renowned for his contributions to the field of quantum gravity, Rovelli embarks on a […]

Unlocking Success: Beyond 'Who You Know' to 'Who Knows Your Worth

In the labyrinth of professional success, the age-old adage "it's not what you know, but who you know" often echoes, but I've stumbled upon a variation that digs deeper and truly resonates with me. "Furthermore, it's who you know that knows you know what you know. You know?" This quirky, extended version not only highlights […]

Embracing the Uncomfortable: How Radical Honesty Transforms Relationships & Boosts Authenticity

Hello, dear readers! It's me, Frank, and if you've been following my musings for a while, you know I'm all about cutting through the fluff to get to the heart of matters. I often say, "I prefer to upset you right up-front," which might seem a bit jarring at first. But let me tell you, […]

Embracing Failure: How Making Innovative Mistakes Can Lead to Unprecedented Success

In both my personal and professional life, I've always held a guiding principle close to my heart: "I strive to make new, and innovative, mistakes." This mantra is more than just a quirky saying; it's a reflection of my deep-seated belief in the importance of learning, growing, and evolving through the experiences life throws our […]

Embracing 'Not My Problem': The Modern Mantra for Personal Peace and Boundaries

In our fast-paced world, where the lines between personal accountability and external burdens often become indistinct, the quest for a guiding principle to navigate through life’s complexities is more crucial than ever. Among the vast array of philosophical insights and age-old wisdoms that have been offered to steer us through life’s ups and downs, there […]

Deep Work in Practice: Boosting Productivity and Focus in Digital Marketing

In our ever-evolving digital landscape, the ability to focus deeply and produce high-quality work is becoming both increasingly challenging and valuable. This is the central premise of Cal Newport's insightful book, "Deep Work," which I recently had the pleasure of exploring. I found the principles of "Deep Work" particularly resonant, offering a fresh perspective on […]

Investment Diversification

The most obvious form of investment diversification that most people think about is related to their finances. You may be diversified in your stock portfolio or you may own different asset classes, like stocks and real estate. However, I have a much broader way that I approach investment diversification in my business, savings, exercise, and […]

Seasonal Climate Change

In my garden and near the river, the impact of seasonal climate change can be seen. We have had two significant, but not devastating, floods in this neighborhood over the past year. My neighbors, who have lived here for decades, say that this type of flooding typically happens ever few years. Seeing these water levels […]

A Glimpse into "Stealing Fire"

In "Stealing Fire," authors Steven Kotler and Jamie Wheal explore an electrifying premise: the potential of altered states of consciousness not just for personal enlightenment, but as a tool for radically enhancing performance and transforming lives. The book delves into how individuals and organizations harness these states through technology, psychedelics, flow psychology, and extreme sports, […]

How Ultralearning Transformed My SEO Skills

In today's fast-paced world, the ability to learn efficiently and effectively is crucial. Recently, I revisited my approach to self-directed learning through Scott H. Young's book, "Ultralearning: Master Hard Skills, Outsmart the Competition, and Accelerate Your Career." Despite having over 25 years of experience in building websites and providing digital marketing services, this book offered […]

Transform Your Business with These Proven Customer Insights from 'The Brain Audit'

Recently, I delved into Sean D'Souza's insightful book, "The Brain Audit." It's a brilliant guide that dives into understanding customer decision-making. The core premise revolves around seven critical steps that customers go through before making a purchase: The Problem, The Solution, The Target Profile, The Objections, The Testimonials, The Risk Reversal, and The Uniqueness. These […]

Revolutionizing Marketing Strategy: Unpacking Seth Godin's Game-Changing Insights

As we journey through the ever-evolving landscape of the digital marketplace, understanding the bedrock principles of effective marketing is crucial. Seth Godin's "This is Marketing" has served as a lighthouse for me, guiding through the complexities of engaging customers, building brands, and creating meaningful value in a crowded space. This book isn't just a read; […]

Unlocking Success: Beyond 'Who You Know' to 'Who Knows Your Worth

In the labyrinth of professional success, the age-old adage "it's not what you know, but who you know" often echoes, but I've stumbled upon a variation that digs deeper and truly resonates with me. "Furthermore, it's who you know that knows you know what you know. You know?" This quirky, extended version not only highlights […]

Embracing the Uncomfortable: How Radical Honesty Transforms Relationships & Boosts Authenticity

Hello, dear readers! It's me, Frank, and if you've been following my musings for a while, you know I'm all about cutting through the fluff to get to the heart of matters. I often say, "I prefer to upset you right up-front," which might seem a bit jarring at first. But let me tell you, […]

Embracing Failure: How Making Innovative Mistakes Can Lead to Unprecedented Success

In both my personal and professional life, I've always held a guiding principle close to my heart: "I strive to make new, and innovative, mistakes." This mantra is more than just a quirky saying; it's a reflection of my deep-seated belief in the importance of learning, growing, and evolving through the experiences life throws our […]

Embracing 'Not My Problem': The Modern Mantra for Personal Peace and Boundaries

In our fast-paced world, where the lines between personal accountability and external burdens often become indistinct, the quest for a guiding principle to navigate through life’s complexities is more crucial than ever. Among the vast array of philosophical insights and age-old wisdoms that have been offered to steer us through life’s ups and downs, there […]

Deep Work in Practice: Boosting Productivity and Focus in Digital Marketing

In our ever-evolving digital landscape, the ability to focus deeply and produce high-quality work is becoming both increasingly challenging and valuable. This is the central premise of Cal Newport's insightful book, "Deep Work," which I recently had the pleasure of exploring. I found the principles of "Deep Work" particularly resonant, offering a fresh perspective on […]

The New Normal

Almost one year ago, in March of 2020, I put a storage tote on my front deck to allow deliveries to be dropped off while social distancing. This week, that storage bin was upgraded for the new normal. This bench is also a storage box. My wife and I can sit here and watch the […]

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  • Frank knows his stuff when it comes to growing businesses for lifestyle design. From travel hacks to minimalism he'll quickly help you realize that your way is not the only way!

    Broc Pacholik

  • A few years ago I was looking for a way to get more active in the local Raleigh SEO community. I found the Raleigh SEO Meetup and went to my first session. There I met Frank, and have been a part of the group ever since. Frank has managed to move the starved group from meeting in a library, to having some of the biggest names in SEO speak. In addition, he helped the group spawn a very successful conference that received considerable praise for organization and content. The Raleigh SEO Meetup continues to grow and give great content to the Raleigh community under his leadership.

    JR Oakes

  • Besides his extensive business and technical expertise, Frank is an honest, trustworthy guy. We've developed a strong partnership that's lasted years. I trust his advice more than anyone I've ever interacted with in the online business world.

    I'd strongly recommend his services, and I wish we had more people like him in the online business sector.

    Matt Smith

Have a question? Just contact me.

Be in Touch

+1 (828) 479-5663
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